Telia Sweden
Development of a 100 % personalized mobile site. Based on the customers gender, age, demographics, phone model, subscription type, interests and user behaviour it is possible to target relevant information to each customer. If the customer can benefit from another subscription or add-on, it will be notified on the start page, and the user can switch directly from the phone. The personalized pages also features competitions, events, tips and tricks and special offers.
My part
- Information (rule) architecture
- Implementation
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